525 S. State Street
Big Frontier presents Andrea Philips
525 S. State Street
Chicago, IL 60606
Thursday, July 12 2012 from 9:15 AM to 12:00 PM (CT)
9:15 Doors open: Networking
10:00:Andrea Phillips presentation
11:00: Questions and signings
Believe it or not there is no charge for this event but you must register: space is limited (when will we ever learn)
Phillips’s book will be available for sale at this event
The first major how-to strategy presentation for using multiplatform storytelling to enhance brand value and engage customers. The plethora of new media devices and platforms has created unprecedented opportunities for complex storytelling and audience engagement – learn how to utilize these techniques for your marketing activities.
Andrea Phillips is an award-winning transmedia writer, game designer and author. Her book, A Creator’s Guide to Transmedia Storytelling, will be published by McGraw-Hill in June 2012.
Her work includes a variety of educational and commercial projects, including Floating City with Thomas Dolby, The Maester’s Path for HBO’s Game of Thrones with Campfire Media, The Drunk and On Drugs Happy Funtime Hour Quest with Stitch Media, America 2049 with human rights nonprofit Breakthrough, Routes Game for Channel 4 Education, the independent commercial ARG Perplex City, and The 2012 Experience for Sony Pictures. These projects have variously won the Prix Jeunesse Interactivity Prize, a Broadband Digital award, a BIMA, an IVCA Grand Prix award, the Origins Vanguard Innovation Award, and others. Two of her projects have been nominated for BAFTAs but not won. Thanks to that and her outsized competitive spirit, winning a BAFTA has become one of her paramount goals.
Her indie work includes the Kickstarted collaboration Balance of Powers, the ongoing Twitter horoscopes of Madame Zee, and the forthcoming serial transmedia project Felicity.
Andrea is a co-moderator for the first community of ARG players, the Cloudmakers. This 6,000-member group created many of the methods and social dynamics used by the ARG community to this day. She is also a Fellow of the Futures of Entertainment.
She has spoken at SXSW, MIT Storytelling 3.0, the Power to the Pixel/IFP Cross-Media Forum, ARGfest, DIY Days, and FITC Storytelling X.1, among others.
Andrea cheats at solitaire (a victimless crime) and Words With Friends (which is less forgivable). Consider yourself warned.