333 W. Wacker Dr.

United States

Social Media Week

Generational Mashup: Millennials, Baby Boomers and the Privacy Question



Mintel’s event will be a panel discussion between Mintel, Infegy and other corporate players in the consumer and social media category, with opportunity for questions to be posed from the event attendees. The target audience for our discussion are marketing, brand and consumer focused professionals who are interested in the positioning of brands and messaging within social media.

Discussion description:
For today’s teens, sharing and consuming digital media is second nature, but which posts or pictures are the most powerful for these tech-savvy consumers? How willing are they to share content and have their content shared by others, and how do those desires match with their Baby Boomer parents? How do marketers navigate this changing privacy landscape? Join Mintel for a deeper dive into how today’s parents and their children view privacy online, and how the generational differences are reshaping the American household as it relates to the consumer marketplace.

Mintel’s office space at 333 W Wacker Dr, located in the Chicago Loop, will be the venue for the event.


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