250 South Wacker Drive
Miller High Life: Reinventing a 110-year-old Brand – Evening with an Expert
Thu, October 19, 2017 4:30 PM – 7:00 PM
Miller High Life, the champagne of beers, is an American Icon – but the last decade has not been kind. Ryan Marek from MillerCoors shares how Miller High Life found its mojo again, thanks to an integrated campaign that has revitalized the brand and its authentic heritage with both older beer loyalists as well as the next generation of beer drinkers.
This event will appeal to professionals interested in brand management, retail marketing, and food and beverage marketing. Following the presentation, we will gather at Fred & Adolph’s Pub for complimentary refreshments and networking.
Registration: 4:30-5:30 p.m.
Presentation: 5:00-6:00 p.m.
Networking: 6:00-7:00 p.m.
NOTE: You must be at least 21 yo