218 South Wabash Avenue
The Future of Sport: Designing for Competitive Advantage
Chicago Ideas Week
Friday, Oct 21, 2016 10:00 – 12:00 PM @ IA Collaborative
What will the future of competitive sports look like for athletes, coaches and fans? In this Lab, attendees will go behind the scenes with design and innovation consultants at IA Collaborative, and get inspired by experts exploring the edge of possibility in the fields of biomonitoring, predictive data modeling and mixed reality. Expect to experience the innovation process firsthand as you imagine and design new concepts that could revolutionize the multi billion-dollar industry of competitive sports—and influence industries well beyond the playing field.