Hyatt Center

71 S. Wacker Drive

United States

World Information Architecture Day Chicago
Information Architecture Institute/World IA Day Chicago Planning Committee
Saturday, February 15, 2014 from 8:00 AM to 5:00 PM
Hyatt Center
71 S. Wacker Drive
Chicago, IL 60606

World IA Day 2014 – Chicago is a free, 1-day event where attendees will explore how we can use Information Architecture thinking to make the world a better place. We will encourage speakers to take both the academic and business-centric ideas of our industry and push the boundaries of what can be achieved through thoughtful IA.

Our Chicago event will feature local and national speakers as well as workshops,
debates, and panel sessions.

Tentative Agenda


Morning General Sessions


Afternoon Interactive Sessions: Workshops, Debates, Panels


Meet the Speakers

Paul McAleer

Paul McAleer is a user experience strategist, writer, and podcaster whose career reaches back to 2000, building on nearly 20 years of design experience. He believes that design can solve problems, both big and small, that affect all of us. Paul is a UX Strategist at Centralis, a boutique user experience research and design firm in Evanston, IL. There, Paul works with clients to ensure their experiences and interfaces not only meet user expectations, but fit into company and product goals as well. Paul co-presented at the inaugural UX STRAT conference in 2013, and will be on a panel about designing holistic experiences at SXSW 2014. Paul is the co-host of Designing Yourself, a podcast devoted to improving and exploring the self. Paul’s photography has been featured at Design Within Reach and published in the book Communicating with Pattern: Stripes. And, he writes quite a bit on Twitter @paulmcaleer and at

Ingrid Haftel

Ingrid Haftel is Curator of Exhibitions and Visitor Engagement at the Chicago Architecture Foundation (CAF), where she is curating the forthcoming exhibition Chicago: City of Big Data. Her work focuses on exploring why design matters to cities and for citizens. Since joining CAF in 2010, Ingrid has worked on projects ranging from an exhibition disguised as a store (Loop Value: The How Much Does It Cost? Shop), to a public design competition for Chicago’s planned bus rapid transit system (Next Stop: Designing Chicago BRT Stations).

Dave Rook

Dave Rook is an IT Architect at IBM Interactive in Chicago with over 30 years experience providing innovative solutions to clients. Recent projects include a web based platform for data visualization and collaboration, a mobile workforce management solution, and a telematics application. Previous experience includes application integration and database design for manufacturing companies and government agencies. He is currently the Solution Architect for City Forward, a free, web based platform sponsored by IBM Corporate Citizenship.

Jeff Berg

Jeff Berg is a Media Director and User Experience Developer at IBM Interactive in Chicago. Jeff’s experience includes interaction design, visual design, 3-D design, and code development for clients including Coca Cola, L.L.Bean, The Smithsonian, MoMA NYC, The Palace Museum Beijing, The Hermitage Museum, The Egyptian Museum Cairo, and City Forward. Jeff has shared his code expertise in publication with Wiley WROX, and has been interviewed by the New York Times Magazine for his work in virtual world environment development. Jeff brings 13 years of user experience expertise to solve the new challenges presented by the unprecedented data saturation of today’s technology ecosystem.


Interested in speaking or volunteering? Email

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