Embasssy Suites – Lakefront

511 N. Columbus Dr

United States

Command your Brand™: The Art & Science of LinkedIn


In business today, the goal is to become not just memorable, but indelible.  In our Internet-driven society, your digital brand becomes your most valuable asset.  When leveraged correctly, LinkedIn can energize and elevate your brand, frame you as a subject matter expert, and enable you to generate business opportunities that may otherwise not exist.  For the aspiring leader, it is an indispensable piece of an overall individual marketing and relationship management strategy.

Successful use of LinkedIn comes down to presenting well, connecting with the right people and applying information gleaned on the site to real world scenarios.  Essential to the process is the crafting and positioning of a professional, high-impact LinkedIn profile that gets you found, articulates your unique promise of value and motivates others to connect with and learn more about you.

J.D. Gershbein, CEO of Owlish Communications, knows the importance of building a social brand. He is one of the world’s top scholars on LinkedIn and how to leverage it for positive, real world results. During this informative and thought-provoking program, J.D. will provide a sweeping overview of LinkedIn best practices that will help differentiate you in your industry and separate you from the competition.

Specific topics include:

First impression is everything. Discover how your LinkedIn profile can create instantaneous interest in you, bolster your brand and drive transformational change.
Who Are These People? Learn the steps in leveraging your current LinkedIn network for quality introductions and referrals to decision-makers.
Connect with respect on LinkedIn. Acquire the skills to build extraordinary professional relationships that will jet-propel you in business.
Communicate with authenticity and purpose on LinkedIn. Convert casual visitors to your LinkedIn profile into trusted colleagues and potential clients.
Play in the LinkedIn groups. Explore how becoming proactive in the online community can help you develop a thought leadership platform.
Too crazy-busy for LinkedIn? Execute a realistic time management strategy that will produce sustainable results.

Embassy Suites – Lakefront
511 N. Columbus Drive
Chicago, IL
United States


Date: March 13, 2013

Start Time:6:00 pm
End Time: 8:30 pm

Price: $20.90 (including 5.00% early discount)

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