Blue Cross Blue Shield Tower

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300 East Randolph Street
Chicago
IL

60601
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Brand Smart 2018—Brand Reinvention in the Age of Disruption

AMA Chicago

Thu, April 26, 2018 7:30 AM – 5:30 PM

Is Your Brand Ready to Win in the Digital Era – or Destined to Be Disrupted?

In the modern branding world, technology is the driving force where disruptions are not from your current competitors, but from entrepreneurs, digital leaders and consumers empowered to create a brand’s narrative. CMO’s, brand leaders and creative and media strategists must shape new playbooks to compete within the digital era. In this one-day branding event, attendees will participate in a series of conversations with CEO’s, CMO’s and brand leaders who are responding to the digital shift.

Understand how emerging technologies, like artificial intelligence and blockchain are being used to capture brand value
Redefine what branding means in a shared economy
Reinvent your branding playbook and examine ways to innovate through design thinking, storytelling, and unconventional partnerships and ecosystems
Disrupt with data driven insights that drive the customer experience
Transform your brand at its root

Check out more details at http://chicagoama.org/brand-smart/

REGISTER HERE

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