Aon Building

200 East Randolph

United States

The Social Media Masters Summit was created to deliver cutting-edge, winning examples of social media / interactive marketing best practices and bring together brands, social influencers, agency contacts and consultants.  We carefully vet speakers and sponsors to create a high-energy learning environment.

Who Should Attend?

Marketing Managers and Directors
Account Directors, Sups and VPs
Brand Managers
Community Managers
Public Relations Managers and Directors
Social Media Directors and Managers and anyone else with a passion for learning about the best social media around


Wednesday, May 1st*

8:00 am – 9:00 am
Registration & Networking

9:00 am – 9:15 am

9:15 am – 9:45 am
What Is Yammer and why Should you and Your Team be Using It
Jeff Willinger, Rightpoint Consulting

9:45 am – 10:45 am
Word of Mouth – POWER TALKS
Hear successful Word of Mouth campaign case studies from a big brand, agency and stupid things brands to from Attorney Daliah Saper

Suzanne Fanning, President, WOMMA
Stephanie Moritz, Conagra
Daliah Saper, Saper Law

10:45 am – 11:15 am

11:15 am – 12:15 pm
Community Manager – POWER TALKS
Three top community managers share best practice case studies on how they are building engaged audiences

Tim McDonald, Huffington Post – how to build a referal network to grow you following and engagement

12:15 pm – 1:15 pm

1:15 pm – 2:15 pm
Improving SEO Rankings with Connected Social & Email Content – INTERACTIVE SESSION
Andy Crestodina, Orbit Marketing

2 :15 pm – 2:45 pm
Monitoring and Measurement – How to Improve Your Brands Voice in the Social Space

2:45 pm – 3:15 pm

3:15 – 3:45 (Room #1)
Creating Super Communities
Steve Dembo, Discovery

3:15 – 3:45 (Room #2)
Everything Marketers Know They Shouldn’t Be Doing but are Anyway
Jim Carey, Northwestern University

3:45 pm – 4:45 pm
Mobile Marketing – POWER TALKS

4:45 pm
Closing Remarks

*speakers and times subject to change

Suzanne Fanning
President, WOMMA @SuzanneWOMMA Suzanne Fanning is a senior level marketing communications executive whose innovative social media programs have been featured in Advertising Age Magazine, Fast Company, Forbes Magazine and on the cover of PR Week. In addition, her successful marketing strategies have been published in several books including Groundswell, Word of Mouth Marketing, Social Marketing […]Learn More

Tim McDonald
Community Manager, Huffington Post @TaMcDonald Tim McDonald leads the field as a continual student and practitioner of new media. As the Community Manager for HuffPost Live, Tim is building and managing a community for Huffington Post’s live streaming network. Continuing his passion for community management, Tim founded My Community Manager, a resource for community managers […]Learn More

Jeff Willinger
Director of Collaboration, Social Computing and Intranets, Rightpoint Consulting @Jwillie Jeff named one of the top SharePoint influencers to watch in 2012 and 2013, has been called a character with character and an early adopter of enterprise 2.0 technologies, social media content and marketing, e-commerce; community building, management, and engagement. Jeff is an internationally sought-after speaker […]Learn More

Andy Crestodina

President, Orbit Media @crestodina Since January 1, 2000, Andy has been immersed in web strategy and digital marketing. A year later, he started Orbit Media Studios, which provides high-end web design to businesses in and around Chicago. Since then, Andy has led web strategy and planning for hundreds of projects. His role is to align […]Learn More

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