875 N. Michigan Avenue
Building a Brand Experientially Sponsored by Chicago Scenic Studios – Evening with the Experts
Tue, March 21, 2017 5:30 PM – 8:00 PM
Enjoy a behind the scenes discussion of how the new 360 Chicago came to life. Gain insights by walking through the objectives, issues and opportunities behind the 360 Chicago brand and effort, as well as the strategic thinking behind the experience created. Learn about the insights and process of creating the 360 Chicago experience: how it moved from a conceptual design to “real”, through fabrication and install.
Experience 360 Chicago first hand, complete with a spectacular sunset and evening view from the 360 Chicago event space.
Key Takeaways include:
Experiential environments done right engages and educate audiences to drive an emotional connection
The best experiences are memorable and talked about, with the greatest opportunity to meet objectives and drive growth
The experience behind great brand efforts Tell a Well-Planned Story in a way that’s unique, authentic and ideally interactive
To get to 360 Chicago:
Enter from the lower concourse of the John Hancock Center to the main ticketing desk.
You can also enter on the Michigan Avenue (west) side of the building by walking down the steps through the Garden Plaza or via the Delaware (north) side of the building and taking the escalator down.