Why Your CUSTOMER Should Decide Your MarTech Plan

Date(s) - 09/27/18
12:00 pm - 5:00 pm

Loyola University Chicago Quinlan School of Business

Hosted by
AMA Chicago

MarketingTech Smart 2018: Why Your CUSTOMER Should Decide Your MarTech Plan

Thu, September 27, 2018 12:00 PM – 5:00 PM

MarTech can be a cloudy subject. But this year, MarketingTech Smart is going to clear it up by breaking it down –into three key panel discussions. At the end of the day, you’ll walk away with a plan you can use every day.

Each of the unique panel conversations will focus on one facet of the customer experience: Channel Selection (where is your customer searching?); Creative (what content are you sharing with them?) and Data (what information do you know about them & how can you optimize it?). Experts in each area will share their knowledge and provide insights into what’s now and what’s next, so you can walk away with the real information you need to build the plan that’s smartest for your organization and your customer.

Whether it’s getting a handle on the best channels to choose; leveraging data & analytics to get better insights or figuring out what content works, MarketingTech Smart shares the tools, applications and upcoming innovations you need to know—to get the business results you want.

  • Marketing technology advancements move so fast – listening to your peers and martech experts will keep you ahead of the curve on martech knowledge. In 2012, there were about 350 martech tools on the market. Today there are over 7,000.
  • If you are not using martech tools to create a better customer experience then strategy needs adjusting
  • Every marketer needs to understand the marketing technology sector and its value to keep moving up the ladder of your marketing career.

Snacks and drinks will be served.