Date(s) - 01/23/18
5:30 pm - 8:00 pm
Tue, January 23, 2018 5:30 PM – 8:00 PM
The future of marketing is bright, but not in the way you may imagine. Mathew Sweezey, Principal of Marketing Insights at Salesforce and writer for Forbes, shows us the five megatrends shaping our future, including the new model for PR based on recent political examples, why Chatbots will take over, and what Marketing Automation 2.0 is.
Expect to learn marketing’s new role in creating experiences – not messages – and how this plays out for brands such as Starbucks and Tesla. Find out why Purpose is the new heart of marketing, as showcased through brand new research Matthew conducted with the Economist as well as the future of the marketing technology landscape and public relations.
This presentation will supercharge your upcoming year, and it is not one to be missed!
This Evening with an Expert is for American Marketing Association, Chicago Chapter members only.
Join or renew your membership before you register.