Date(s) - 10/18/18 - 10/19/18
8:00 am - 4:00 pm
Thu, Oct 18, 2018, 8:00 AM – Fri, Oct 19, 2018, 4:00 PM
Acquire new tools and skills to design business models, build value propositions that really sing to your customers, and make your team an aligned, creative force. Join us for 2 days at our Strategy Design Lab, where you will be trained on multiple strategy design tools and learn by doing.
Program Day 1 – Designing Strategy & Business Model Innovation:
We will start by deploying design tools to create a foundation for innovation – using the Business Model Canvas to analyze how an organization creates value, working with the Context Canvas to uncover opportunities in the marketplace, and building a Vision to orient your future. Who you are, what’s around you, and where you are going – these are the critical pillars for designing a new future.
The afternoon is about creating brand new business model ideas and developing the story that will help you bring others on board. Your group will generate a large portfolio of options, and ultimately build out how the strongest ideas will create, deliver, and capture value. We will end by using powerful design tools to craft a pitch and begin collecting feedback.
Program Day 2 – Designing Relevant Value Propositions:
Having a strong understanding of your customers – an understanding that has been validated through talking with them – is essential to designing offers that resonate. Great value propositions are key to business success, and you will work with your groups to acquire the design templates to build and articulate them.
Extending from the innovative business idea that you developed in Day One, you will uncover the pains, gains, and jobs to be done for your top customer segments. Your design work will be rooted at really trying to get inside your customer’s head – what do they see, hear, feel, and think?
At the end of this fast paced class, you will be well on your way to being a strategy designer. The tools that you will bring back to your organizations include the Business Model Canvas, Context Canvas, Value Proposition Designer, Empathy Map, and the Visual Storyboard.