Date(s) - 12/07/17
9:30 am - 11:00 am
Thu, December 7, 2017 9:30 AM – 11:00 AM
An investment banker, a creative artist and a PR consultant walk into a bar. Sounds like the start of a joke, right? Or perhaps a vignette that will grab your attention and get your creative juices flowing. In this workshop, a three-person team with finance, design and communications expertise will do more than simply offer advice – they will engage you in interactive and thought-provoking exercises that drive home the power of storytelling, particularly when you Start with WHY. Participants will emerge from the workshop with strategies, tactics, and messages tailored to their specific needs as a healthcare startup.
Jed Weiner has been an independent healthcare storyteller since 2001. He developed his storytelling skills in three ways: earning his bachelor’s degree in broadcasting and film, enjoying an 11-year career in TV news, and over the past 30 years, serving as a communications expert at medical manufacturers (Abbott, Baxter, Searle) and global PR agencies (Edelman, Fleishman-Hillard, GCI, Weber Shandwick). As an independent consultant, Jed delivers senior-level counsel and detail-oriented implementation of public relations and marketing communications initiatives to support the needs of startups, global companies and regional healthcare systems.
Louis Claps is one of the founders of Exclaim, a renowned Chicago-area client services agency. He specializes in marketing strategy, creative development and brand-building. His more than 32 years of experience is composed of his leadership at Exclaim and director-level positions for several global agencies and corporations. Louis is a relentless client advocate for some of the world’s best-known brands including Allstate, Abbott, AbbVie, Baxter, Caremark/CVS, Fresenius Kabi, Hollister and Zebra Technologies.
Kathryn Burrer Hyer was the founding investor in Diagnostic Photonics, a medical device company, and has been active in the company since its inception. In addition, she provides assistance to life science startups through the PROPEL Center of the iBIO Institute. Kathryn’s background includes venture investing, C-level operations, finance, law and health care. Previously, Kathryn spent fourteen years in investment banking and was the founder and head of a health care group at a national securities firm based in Chicago. She is a Chicago Innovation Mentor, a founding member of the Chicago Chapter of Women in Bio, and has been a board member of several public and privately held health care companies.