Martin Atkins on the Changing Face of Revenue and Opportunities

Date(s) - 02/26/18
6:00 pm - 8:00 pm

2112 inc.

Hosted by

Martin Atkins on the Changing Face of Revenue and Opportunities

2112Mon, February 26, 2018 6:00 PM – 8:00 PM

Under The Influence with Martin Atkins
Martin Atkins will look at the changing face of revenue and opportunities in the music business. Forget the four P’s of marketing – how about the three F’s – Three Floyds breweries and coffee makers are partnering with artists to release 7” singles and custom brews. The methods of distribution, release and, most importantly, story creation are changing. Martin will lead you through some insightful, mind-opening ideas and, he’s funny AF.
About Martin Atkins:
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His three decades of experience in the music business spans across genres, borders, and industries.
He was a member of Public Image Ltd and Killing Joke. He founded industrial supergroup Pigface, The Damage Manual, and Murder Inc., and has contributed to Nine Inch Nails and Ministry. He is the owner of Invisible Records and Mattress Factory Recording Studios (est. 1988). He is the Author of Tour: Smart, a syndicated blogger, is the Chair of the Music Business Program at SAE Chicago and coordinating the Music Industry Studies program at Millikin University in Decatur Illinois
Martin is a producer, drummer, documentary filmmaker, DJ, and father of four.
Whatever the future of music is, you can pretty much bet that he’ll be in the middle of it.