Date(s) - 11/14/18
1:30 pm - 3:00 pm
Wed, November 14, 2018 1:30 PM – 3:00 PM
Did you know that customers have typically gotten 60% of the way to a decision before they even speak to you? One of the most important tasks for a startup is to develop repeatable, scalable processes. Marketing automation allows a startup to implement, monitor and optimize these processes so they can scale. During this workshop, we’ll introduce the idea of marketing automation and what you should be focused on as you build your business.
Join this workshop to:
- Get an overview of marketing automation
- Learn which tools you can use to automate
- Understand how to design your customer experience
Can’t attend in person? Join us in our virtual classroom. To join this workshop virtually via Webex, select the “Virtual classroom” ticket type at checkout – access instructions will be included in your email receipt.
ABOUT THE INSTRUCTOR
Over the past 10+ years, Greg Janes has helped three startups get to acquisition and has deep experience in SaaS marketing. He has experience with early + growth startup companies, as well as with larger companies post-acquisition – including a Fortune 15 corporation. He spends the majority of his time working in healthcare, but also works with SaaS companies in various industries. Greg got his BA in Marketing from Iowa State University and his MBA in International Business & Marketing from the Monterey Institute for International Studies. In his professional life he has focused on defining and tracking the marketing & sales funnel, designing the entire customer experience journey, and developing marketing automation programs with HubSpot.