Date(s) - 04/17/19
6:00 pm - 8:00 pm
The Chicago Connectory
Wed, April 17, 2019 6:00 PM – 8:00 PM
- Challenges to understanding return on marketing spend
- How to optimize media to business goals rather than media metrics
- What kind of data should you be collecting
- Worst to best methodologies for media measurement ranked
- What is success
- How to get started
About the Instructor: Alexandra Gaski is a Data Scientist at McDonald’s where she focuses on marketing and media optimization. She received her MS in Analytics from the University of Chicago.
Notes: Doors Open at 6:00. The talk will start at 6:30pm.