How New Media, Digital Channels and Social Strategy are Changing the PR Landscape

Date(s) - 03/14/18
11:30 am - 1:30 pm

Maggiano's Little Italy

Hosted by
Publicity Club of Chicago

How New Media, Digital Channels and Social Strategy are Changing the PR Landscape

Publicity Club of Chicago

Wed, March 14, 2018 11:30 AM – 1:30 PM

Advances in new/digital media continue to change the way PR pros can best get their messages in front of target audiences. Learn about the best practices for using new media platforms and digital channels at PCC’s March 14, 2018 luncheon discussion. You’ll learn how to use these tools for media pitches, direct publishing, bidding, and more. Panelists will talk about the trends for 2018 and beyond. You will also get tips on using digital platforms for networking and personal branding.
Confirmed Panelist to date:

John Dodge is currently the Digital Content Director for CBS 2 Chicago. He has been a journalist for over 30 years, with experience in print, television and on-line platforms. As Content Director, he manages a staff of digital and social media journalists for, which is part of a national network of local, CBS-owned news websites.Previously, he was Executive News Editor at the Chicago Sun-Times in the 1990s, overseeing the editing and production of the daily news section for one of the largest newspapers in the country.He later moved to CBS Television in Chicago as Senior Editor and was named Executive Producer of in 2007, before assuming his current role in 2016.

JD Gershbein has been instrumental in advancing the ideals of the digital world, inspiring opportunity-oriented individuals and companies to harness the power of the online media to elevate their profiles, engagcommunities, and win new business, He is widely regarded as one of the world’s top LinkedIn strategists and a thought leader in the areas of personal branding, social networking, and social entrepreneurship. As a keynote speaker and new media personality, JD has educated audiences all over the globe on how to create a competitive advantage through the use of the social channels. He has been featured on FOX TV News, WGN TV News, CBS News, and WGN Radio, and contributed written work to The Huffington Post and Forbes. He is also the architect of his own web-based “edutainment” platform, The Big Banter with JD Gershbein, which encompasses a TV variety show, a video interview series, a podcast, and the staging of exclusive live events. Connect with JD at, 847-651-8989.

Anna Marie Imbordino is a professional speaker and leading communications and digital marketing strategist, specializing in entertainment and hospitality communications. She is CEO and Director of Marketing and Public Relations at Chicago Buzz Marketing, overseeing campaign development, artistic strategy, copy writing, and media relations. Additionally, Ms. Imbordino is the New Media consultant for North Central College helping develop curriculum to meet today’s public relations needs.

Tracy Samantha Schmidt is the principal of Socially Authentic, a social media consultancy. Previously she led the social media strategy for both Uptake Technologies and Crain Communications. She teaches social media marketing at the University of Chicago and she is also the co-founder of ChicagoNow, the Tribune’s blog network. Tracy began her career as a reporter at Time Magazine in Washington.


Maggiano’s Little Italy

516 N Clark Street, Chicago (banquet room entrance on Grand Ave.: Valet parking available.)


11:30 am Doors Open / Registration Begins

12:00 pm Lunch Served

12:30 pm Program Begins

1:30 pm Program Concludes

Come for a family-style luncheon and exceptional networking opportunities with some of Chicago’s best and brightest communications professionals.

(If you require a vegetarian or a gluten-free meal, please request when registering.)


PCC members receive an early bird discount for tickets purchased up to two weeks before the event (tickets must be for PCC members**).

We cannot process online registrations after 3 p.m. the day before the event. Walk-Ins (pay at the door) are welcome at the rates shown below:

$65 for members

$75 for non-members

*Only PCC members in good standing may register at the “member” rate.

**Non-members who register at the member rate will be billed for the difference.