Hear the Sound of Your Brand Growing

Date(s) - 12/05/17
5:30 pm - 7:30 pm


Hosted by
Chicago AMA

Hear the Sound of Your Brand Growing

Chicago AMA

Date: Tuesday, December 5
Time: 5:30 – 7:30 p.m.
Location: AMA Chicago, 130 E. Randolph St., 22nd Floor, Chicago, IL

Colleen Fahey, U.S. Managing Director of Sixieme Son, will talk about how to get the most from your sound.

Globalization, audio-enabled devices, content marketing and continuous partial attention all contribute to the rise of audio branding.

Today a brand needs an audio identity as powerful as its logo, colors and packaging.

Taking a look at Renault and Huggies global efforts, we’ll see how audio branding takes advantage of the fact that music is a language that’s universally understood. An interactive exercise will help people experience that truism.

We’ll look at best practices in implementing an audio brand through multiple audience touch points

Our experience suggests that there are key times in a brand’s life when a brand must re-examine its audio landscape: launches, repositioning, new target audience, merger/acquisition, intensified competitive environment.

Key Take-Aways:
• How music moves behavior and influences sales
• How to powerfully emphasize your brand’s points of differentiation
• How to unify your brand and raise brand recognition
• How to turn every customer touchpoint into a relationship-builder

Heavy appetizers and drinks will be served.

This event is by invitation only. For more information, contact executivedirector@chicagoama.org.