Digital Marketing and Advertising 101

Date(s) - 04/04/19
10:30 am - 12:30 pm

2112 inc.

Hosted by
2112 inc.

Digital Marketing and Advertising 101

Thu, April 4, 2019  10:30 AM – 12:30 PM

Presented by Birk Creative in partnership with Accelerate with Google and the Google Digital Coaches Program. Learn how *not* to lose money and time online at this workshop.
Receive guidance on improving your business web presence, design your first online ad, social media recommendations, the importance of branding, your unique selling proposition, eligible businesses learn how to get listed on Google Maps to get a virtual “billboard.”
A laptop or smart mobile device is required to get the most out of this interactive experience.
Some of the things you will learn to help you with your business marketing will include:
How and why to use social media for business
Gaining the confidence to use your voice for your business
How to find the perfect customer online
What are digital goals and why are they important?
Do I really need a website? And, what is Google Analytics (basic info)?
Learn about new digital tools that are fresh, free or inexpensive
How to grow your online reputation and digital footprint with your potential customer
How To Write A Basic Ad Headline
Set up you first online ad in real time (computer or smart phone required)
* Who should attend?
Business owners or entrepreneurs that have an existing in-market small, mid-size or sole proprietor business, with a live website.
* What should I bring into the event?
Smart phone, tablet or laptop is required to get the most of our this experience; a notepad and a pen/pencil.