China’s Economy and China’s Consumers: The Long-Term Outlook

Date/Time
Date(s) - 10/10/18
1:45 pm - 3:00 pm

Location
Chicago Council on Global Affairs

Hosted by
Chicago Council on Global Affairs


 

China’s Economy and China’s Consumers: The Long-Term Outlook

Chicago Council on Global Affairs

Angela Lee, Mechtchild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University; Paul Schickler, Former President, DuPont Pioneer; Vivian Lin Thurston, Partner and Global Research Analyst, William Blair. Moderated by Phil Levy.

The burgeoning US-China trade war promises to dominate headlines this year for a good time to come. But the larger story of China’s economy is just as intriguing. A structural transition from a manufacturing-led economy to a services- and consumer-based one is proceeding apace. This economic shift will intersect with large-scale demographic changes as the population ages. Though that may have its own impact on the labor force, it will also create the largest middle class the country has ever seen. Together, these concomitant transitions have serious implications for international investors and multinationals seeking to do business in China. What industries have successful multinationals tapped into? What should they know as the new consumer class rises—and flashes its wealth?

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Angela Lee

Mechtchild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University

Angela Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007. Lee is a consumer psychologist with expertise in consumer learning, emotions, and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China. She has served as the faculty advisor of the Global Initiatives in Management class for China, Japan, and South Africa. Lee is a native of Hong Kong where she worked as a fundraising consultant for nonprofit organizations before entering academia. She received her BBA from the University of Hawaii, an MPhil from the University of Hong Kong, and a PhD from the University of Toronto.

 

 

 

 

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