Building a World-Class Brand

Date(s) - 10/29/18
12:00 pm - 1:30 pm

Polsky Center

Hosted by
Polsky Center

Building a World-Class Brand

Mon, October 29, 2018  12:00 PM – 1:30 PM

Building a strong brand as important for early-stage companies as it is for century-old multinationals. A strong brand will separate you from your competition, increase sales, and transform customers into lifelong advocates. But what makes a great brand, and how can you leverage it in both product development and marketing efforts?

During this interactive session, we will unpack and apply lessons from large, successful companies and top ad agencies on how to build and fully capitalize on your company’s brand. Learn how you can effectively communicate your brand to customers, buyers, and investors by using crafty and affordable methods.

About the instructor:

David Kelbaugh is the founder of Tacklebox, a Chicago-based branding consultancy that works with both startups and larger companies like P&G and Goose Island Beer Co. David has 20 years of branding experience at Leo Burnett, Ogilvy & Mather, and DraftFCB and has had a hand in developing brand strategies and famous advertising campaigns for Marlboro, BP, Sprint, and Allstate.