Build Your Personal Brand, Land a Dream Job in Digital

Date(s) - 03/21/18
6:00 pm - 8:00 pm


Hosted by
General Assembly

Build Your Personal Brand, Land a Dream Job in Digital

General Assembly

Wednesday, 21 March 6 – 8 pm CDT

In today’s digital world, it has become essential to create your own personal brand, one that’ll help you stand out from the crowd. How do you start to build your personal brand so that it has a positive impact on your career?

This event is designed to help you start thinking about your personal brand and provide you with practical steps on how to start building and communicating both online and offline, who you are, what you do, what your core strengths and skills are as well as the value you can bring to a company.

Our panel of experts will cover:

  • The key concepts of personal branding and the art of the elevator pitch
  • Tips and tricks for creating a strong personal brand
  • The different ways that you can leverage off your brand and truly stand out
  • How to effectively position you as an authority in your domain and a person of influence

A strong brand will open massive opportunities, ultimately resulting in career acceleration. Come along and hear from professionals and leaders in this space and enjoy connecting with like-minded folks!


  • Check-in & Networking 5:30 – 6:00 pm
  • Event Intro & Kickoff 6:05 – 6:10 pm
  • Panel/Lighting Talks 6:10 – 7:40 pm
  • Q&A and Networking 7:40 – 8:00 pm

*By signing up for this event, you are agreeing to receive communications from partners.

About the Speakers

Alida Miranda-Wolff Photo

Director of Platform,
Hyde Park Angels

Alida Miranda-Wolff heads up communications and strategy at Hyde Park Angels, crafting and disseminating the organization’s brand across all channels. In addition to developing HPA’s integrated communications plan and executing its core elements, Alida manages membership, partnerships, portfolio company support, and community engagement.

Mobolaji Akintunde Photo

Director of Marketing & Brand Development @ PeopleVine, Founder & Chief Strategist @ [m] mobolaji

Mobolaji helps brands connect and adapt to today’s culture. He works with entrepreneurs and organizations to develop their branding, marketing, and technology strategies, and to launch new startup ventures. Mobolaji is a recognized expert in communication related to entertainment, culture, arts and technology. Mobolaji is committed to inspiring the next generation of leaders and innovators to realize their fullest potential by breaking through both real and perceived barriers to their success.

Rebecca Otis Leder Photo

Senior Marketing Strategist, Customer Journeys,

Rebecca Otis Leder is first and foremost a connector, helping people, customers, and organizations with a unique product or mission build relationships online and offline. By day, she is a Marketing Strategist at Salesforce, developing cross-channel, automated digital marketing strategies to support the adoption and awareness of the product suite. She is also a blogger, speaker, and teacher, sharing insights on her own blog, and at Loyola Quinlan School of Business, Goldman Sachs 10,000 Small Businesses, BlogHer, Startup Institute Chicago, University of Indiana Kelley School of Business, and DePaul University. She was named an Austin Business Journal Women of Influence Profiles in Power Rising Star Finalist in 2012 after founding her own marketing consultancy at the age of 26. She’s an avid Linkedin-er too. Let’s connect @RebeccaOtis.

Kara Buffardi Photo

CEO & Founder,

Kara is a marketing and advertising professional with 5+ years of experience in branding, website creation and digital marketing for small businesses to large national brands.

In 2015, Kara founded Craveity Marketing, a digital marketing and branding agency that works with small businesses in good and sustainable food.

Many non-profits and small businesses aspire to improve our food system. Kara and the Craveity team bring in years of experience to educate and guide clients on their brand and communications so they can reach their audience and make a greater impact to their communities.

Aleksa Narbutaitis Photo

Creative Director,
The SimplyBe Agency

A Cleveland, OH native (just ask her), she’s always on the hunt for experiences that demand the best of both her right and left brain. With a B.B.A. with a focus in Entrepreneurship as well as a minor in Dance from Loyola University Chicago, and a Master’s in Leadership for Creative Enterprises from Northwestern University, SimplyBe. is right where she thrives – at the intersection of creative and strategy.

In a past life she opened and operated a boutique fitness studio in Chicago, at which she still rocks the mic weekly. Now calling SimplyBe. her home, she brings with her years of small business management, marketing, and social media management experience, as well as an eye for design and a passion for personal brands.


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