Brand Smart 2018—Brand Reinvention in the Age of Disruption

Date(s) - 04/26/18
7:30 am - 5:30 pm

Blue Cross Blue Shield Tower

Hosted by
AMA Chicago

Brand Smart 2018—Brand Reinvention in the Age of Disruption

Thu, April 26, 2018 7:30 AM – 5:30 PM

Is Your Brand Ready to Win in the Digital Era – or Destined to Be Disrupted?

In the modern branding world, technology is the driving force where disruptions are not from your current competitors, but from entrepreneurs, digital leaders and consumers empowered to create a brand’s narrative. CMO’s, brand leaders and creative and media strategists must shape new playbooks to compete within the digital era. In this one-day branding event, attendees will participate in a series of conversations with CEO’s, CMO’s and brand leaders who are responding to the digital shift.

  • Understand how emerging technologies, like artificial intelligence and blockchain are being used to capture brand value
  • Redefine what branding means in a shared economy
  • Reinvent your branding playbook and examine ways to innovate through design thinking, storytelling, and unconventional partnerships and ecosystems
  • Disrupt with data driven insights that drive the customer experience
  • Transform your brand at its root

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