Date(s) - 03/22/18
7:30 am - 10:00 am
Date: Thursday, March 22
Time: 7:30 – 10:00 a.m.
Location: 1500 W Carroll, 1st Floor, Suite 100, Chicago
Vivaldi, a leading growth strategy firm, and AMA Chicago are excited to host the second installment of their SIG: Branding breakfast series. This event will introduce key principles of demand-based innovation and the learnings Barry has gathered throughout a storied career leading innovation for some of the greatest CPG companies. The session will conclude with interactive and practical breakout discussions so everyone can share and take away a few lessons to apply to their own work.
7:30: Breakfast / Networking
8:00: Introduction to the pillars of innovative thinking with Larry Lucas of Vivaldi
8:30: Conversation with Barry Calpino of ConAgra, exploring each of the pillars and pulling from his extensive experience
9:00: Facilitated short exercise to ‘practice’ taking a demand-first perspective to innovation
9:30: Event wrap-up / Networking